A new interpretation of platinum jewelry. High-quality jewelry is perfect for sophisticated dress-ups. [Vol. 3: Platinum jewelry that adds color to your dress-up]

Echire Butter's baked goods specialty store opens at Shinjuku Isetan! I immediately tried the "Sable Sandwich"

Fragrances from around the world gather at Shinjuku Isetan. Discover the scents at "Isetan Salon de Parfum"!

For women who want to enjoy fashion even in plus sizes, Barnyard Storm's larger sizes are available exclusively at Shinjuku Isetan

Discover beautiful Japanese products to make your life more enjoyable at Shinjuku Isetan

Get a fashionable, feminine look with bold platinum jewelry designs [Vol. 2: Platinum jewelry that stands out with a cool look]

Chanel will be holding a pop-up featuring limited edition holiday items at Shinjuku Isetan!

Dassai and Mastermind collaborate to release a special set born from a shared vision at Isetan Men's

Louis Vuitton launches its home shoe collection at Shinjuku Isetan in Japan

Tudor, the watch brand created by the founder of Rolex, arrives in Japan for the first time, with a wide range of models on display at Shinjuku Isetan

A promotion focusing on large-size premium down coats will be held at Shinjuku Isetan

Diamond jewelry with its eternal charm brings out the hidden side of adults [Vol. 1: Sweet platinum jewelry]

Pink House's new line, Brocante, will hold its first pop-up at Shinjuku Isetan! Vintage and reproduction items will be available.

"Wood and lacquerware" that embodies the aesthetic sense of the maker, explored at Shinjuku Isetan's "Isetan Wood Path, Lacquer Path" event

Haruka Igawa's "Rowan" and "Helt" will hold their third pop-up at Isetan Mitsukoshi

Cameron Dallas and Riisa Naka appear at the "Fendi Mania" launch party! Advance sales have begun at Shinjuku Isetan